Startup companies need to accomplish many tasks to get their business going. Starting a business usually involves market research, deciding on a business plan, hiring a startup team including a business attorney and an accountant and getting all required licenses and permits, among others.
Another important step for starting companies is to create a marketing plan that can help in increasing your revenue. Because everyone’s online now, including your target audience and potential customers, you should consider creating a website and implementing a good Search Engine Optimization (SEO) plan for it that can improve your client reach and boost traffic to your site.
Optimizing your website’s pages through on-page SEO services simply means organizing each of all the pages of your site to a specific topic.
Basic SEO Tips for Startups
Here is an SEO tips you can use to optimize your pages and set up an on-page SEO:
- Export each indexed page of your site into an Excel sheet.
- Plan your site architecture.
- Update your URL’s, page titles and descriptions.
- Establish the purpose of each page.
- Identify your target audience.
- Create page titles.
- Create page descriptions.
- Set keywords and topics.
- Create unique content
- Link to external sources
Export each indexed page of your site into an Excel sheet:
You will need a website crawler or site generator for this. Once you can see that your site is categorized, delete all other categories which you deem as unnecessary and retain the following categories: URL address, page title and description.
Plan your site architecture:
Now, you can further organize your site through site architecture. Classify which among your pages is the one you want on the home page, and which ones are going inside or sit as an internal page.
Update your URL’s, page titles and descriptions:
Another facet of search engine optimization is to check that all the current URL addresses, page titles and descriptions are updated. You might offer new products, or you may not offer certain products anymore. You will need to update page descriptions, then. Also, ensure that the page title is limited to only 70 characters and limit your page descriptions to 150 characters.
Establish the purpose of each page:
It would also help to establish the purpose of your website is. On your excel sheet, set the objectives for each page of your site so you can focus on what content you can place on each page.
Identify your target audience:
Another category for your Excel sheet is to identify your target audience for each page of your site. Always keep in mind that you are writing content for humans, and not for robots so make your site’s content very readable.
Create page titles:
After taking a look at the categories in your template, you can now revise and think of new titles for each page. Make sure to include your keyword in the page title.
Create page descriptions:
The next step is to compose your page description. Your page description should be a brief sentence that includes your keyword. Refrain from having the same content as the one seen on the page.
Set keywords and topics:
Be sure to align your keywords to your topics for each page of your site, and try to set just one topic and one keyword per page so that you can focus on your keyword and optimise the use of it. Of course, there are certain pages in your site which will need more than one keyword, such as the home page and the product page. As mentioned earlier, remember to put humans first before robots as your target in your site content.
Create unique content:
Google hates duplicate content. Ensure that the content of your site is unique and readable, and try to go for convincing content that is also excellent in terms of grammar and spelling. You may also want to incorporate Call-To-Action (CTA) words throughout your site’s pages. CTA words invites revenue to the site by asking readers to subscribe to services or purchase products. Once you have inserted CTA words, remember to monitor the conversion rate results.
Link to external sources:
Add more traffic to your site by linking certain words to external sources. This will also improve your click through rates.
Now you are ready to optimize your site. Complete filling out all the categories and start implementing the SEO techniques for startups. Be patient and in time, you will see the SEO tips paying off and creating significant changes in your revenue.